Company Response and Adjustments Tuesday, August 27, 2019

Here are some current trends
Reengineering: Focusing on Functional departments to reorganize the key business processes, each managed by multidiscipline teams
Outsourcing: From making everything inside to buying more goods and services outside, to obtain them cheaper and better. Few companies are outsourcing everything making them Virtual companies owning very few assets and therefore extraordinary rates of return

E-Commerce: Making all products available on the Internet. Customers can now shop online from different vendors, have access to a lot of Pricing and Quality and Variety information. Click and pay systems are evolving along with B2B systems and B2C systems, with buyers and sellers in Real Time Systems
Benchmarking: Adopting the best practices of World Class performers
Alliances: Network of partners
Partner-Suppliers: From many suppliers to a few reliable suppliers who work more closely in Partnership relationships with the company
Market-Centred: From organized around the product to organized around the Market segment
Global and Local: From being local to being both Global and local called glocal
Decentralized: More intrepreneurship at the local level


Quote : Marketing Management by Philip Kotler 10th Edition